TV when it's on. Art when it's off.

Showcase your own style with The Frame. Showcase lifelike art, photos, TV, and movies in stunning 4K resolution on a display with customizable bezels* for endless combinations to customize your décor.

The Frame is divided into 4 cross sections. Each cross section is showing a different piece of artwork and highlighting one of various customizable features of The Frame including bezel color, bezel style, and studio stand accessory.

*Images are simulated and for illustration purposes only. TV Studio Stand is neither available with TV nor sold separately.
*The appearance, design and GUI(Graphic User Interface) specifications which is not affecting to product performance are subject to change without notice.
*Customizable frame sold separately.

World's No.1 TV brand 15 years running


* Samsung is ranked No.1 TV brand for 15 years.
* Source – Omdia, Jan-2021. Ranking in terms of shipments. Results are not an endorsement of Samsung. Any reliance on these results is at the third-party’s own risk.
 
The Frame TV which is mounted on a basic TV stand and showing a blue themed image is shown from a semi-overhead view.

A striking sight, on or off

Modern Frame Design

Because it looks and hangs like a real picture frame, The Frame TV was crafted to inspire, and enhance, any living space. Slimmer than ever, it's a truly jaw-dropping TV with no distracting cables that's been redesigned to blend beautifully into your home.

 
The Frame is mounted on the wall of a home interior and its modern frame design blends with the other picture frameson the wall.

Turn The Frame off and let your favorite artwork set the mood.

Art Mode

Turn the Frame off and watch it turn an amazing TV into to a private art gallery with the press of a button. Art Mode gives you the ability to showcase your personal art collection with an incredible array of curated creations—customized and controlled the way you like.

* Art Mode(Smart Service) and GUI(Graphic User Interface) may vary by model and region.
 
Art Mode user interface image shows bridge and water picture being selected among various other artwork choices.

A world-class selection at yourfingertips

Art Store

Curate your own personal art collection with a growing library of over 1,400 pieces of artwork from world renowned institutions. From beloved classics to modern marvels to stunning photography, Art Store gives you unlimited access to a variety of content.

* The Art Store may not be available in some countries.
* Art pieces in the Art Store are subject to change without prior notice.
* Art Store subscription required to access full selection. Fees apply to subscription service.
*Images are simulated and for illustration purposes only. TV Studio Stand is neither available with TV nor sold separately.
The Frame is being showcased between various artwork pieces.

More colors, More styles, More you.

Customizable Bezel

Enjoy two bezel style options. Modern bezel style comes in White and Teak colors and the new Bevel bezel style comes in Terracotta . Simple-to-use magnetic application makes it easy to switch between colors and styles and find the right look for the mood you're in.

* Customizable bezels sold separately. Available colors and style may vary by region or TV size.
* Customizable Bezel compatibility is based on bezel type. Modern type is compatible with the 1m 08cm (43")~ 1m 89cm (75") range of The Frame TVs, while Beveled type is compatible with 1m 38cm (55") models.
Customizable Frame bezel is showing magnetic attachment capability of The Frames Modern and Beveled bezel styles as well as the available Teak, Brown, Brick Red and White colors for each bezel style.

A billion shades of color with Quantum Dot

100% Color Volume with Quantum Dot

Quantum Dot technology delivers our finest picture ever. With Color Volume 100%, Quantum Dot takes light and turns it into breathtaking color that stays true at any level of brightness.

* 100% color volume measured in Movie Mode and to DCI-P3 color space, certified by VDE.
*Images are simulated and for illustration purposes only. TV Studio Stand is neither available with TV nor sold separately.
 
The Frame which is on Studio Stand is in a room full of white balloons. Only the balloons on the screen are visible in various vivid colors.

It starts with a next-level, 4K AI processor

Quantum Processor 4K

The Frame is powered by Samsung's own Quantum Processor 4K, an artificial intelligence engine and the result of over 30 years of world-leading semiconductor expertise. AI capabilities in both picture and sound allow it to learn, adapt and enhance to create a next-level viewing experience.

The Frames screen is showing a high resolution image of an ocean wave during a sunset. Simulated to appear behind the image is a hardware design graphic where a processor chip with the logos of Samsung and AI Quantum Processor 4K can be seen.

Hangs like a real Frame

Slim Fit Wall Mount

Like a real frame, the Slim Fit Wall-Mount brings The Frame flush against the wall. Once mounted, its swivel bracket allows you to rotate the angle of your TV to get it just right. You even have the option to hang The Frame vertically in portrait mode.

* Measured from rear end of the TV, the gap may differ based on the installation and wall type.
* A small gap between the wall and TV may occur if wall is not 100% flat or is constructed off-angle to the floor or if installed incorrectly.
* The actual angle when tilting may vary by product size.
* Portrait mode is supported for 1m 08cm (43").
* 41m 08cm (43")model can only be installed vertically using Slim Fit Wall-Mount.
The Frame which is hung on the wall with Slim-fit Wall Mount shows barely visible gap between TV and wall, as well as transparent One Invisible Connection wire.

Vertical versatility

Height Adjustable Stand

The Height Adjustable Stand allows you to raise The Frame from the surface, leaving enough room to fit a soundbar.

* Not compatible with all soundbar sizes. Please check soundbar size specifications.
* Soundbar sold separately.
*Distance of vertical movement is estimated based on internal measurements and actual distance may vary.

 
Vertical versatility